top of page

Kim Christian Botho Pedersen
For a better Japan market strategy

  • LinkedIn
  • Twitter

I help you enter or expand
on the Japanese market
FASTER and EASIER!

Unlock the secrets of success in the Japanese market!


Entering or expanding in Japan doesn't require an MBA or a Japanese national. It requires commitment, to understand your business, understand the market, to elaborate a workable strategy etc. Keeping a good relationship to your customers, being active marketing your product, handling complaints correctly and many other things are far more important than having an MBA or having a Japanese passport.
 

I am Kim Pedersen, your key to conquering the Japanese market with confidence and ease.

I have a proven track record of successfully penetrating even the toughest Japanese markets (check my references below), proving the misconception that only Japanese understands Japan. My approach defies the traditional understanding of the Japanese market, delivering results far beyond your expectations.
 

Decades of experience, unmatched success:


What I offer is not just another service – it's a culmination of decades of experience and a deep understanding of the Japanese business landscape. I have a vast history of launching new businesses in Japan, even when others deemed it impossible. My expertise lies in transforming exceptional products into resounding successes within record timeframes.
 

Unleash your product's potential:
 

If your product has the potential to captivate the Japanese market, I have the skills to unlock its true potential. I have triumphed over the biggest Japanese competitors and penetrated diverse industries, achieving unparalleled success in less than a year.
 

Don't just take my word for it. Many companies have placed their trust in me and reaped extraordinary rewards. I invite you to join the ranks of my success stories and witness firsthand the transformative power of my approach.
 

Ready to conquer Japan?
 

If you're ready to take your business to new heights in the Japanese market, let's have a conversation. I am here to address your doubts, answer your questions, and craft a tailored strategy that will set you up for unparalleled success.
 

Contact me today, and together, we'll unlock the boundless opportunities awaiting your business in Japan.

Email me at info@memorizeitall.email

Kim Christian Botho Pedersen August 2017 trimmed small.jpg

Kim Christian Botho Pedersen

Japan business consultant

Tel: +81-(0)80-7797-5296

Address

202, 994-23, Nakamurahara
Odawara-shi, Kanagawa-ken, 256-0803
Japan

Born

15th September 1966

Professional experience

職歴

1998 - 2002

Royal Danish Embassy - Tokyo

Commercial Attache - diplomatic status

Product area in charge:
Promotion activities for Danish goods, mainly building materials and consumer goods, like interior, gifts items and furniture.
Achievements:

Yearly at least 50 new companies introduced to the Japanese market. Among those, Stelton, Damptech and other.
Damptech managed to enter the Japanese market and get their first reference at a project in Osaka (Abenobashi Terminal Building), which at the time was the tallest building in Japan. Today they have a good business in Japan with relations to the biggest Japanese general construction companies.
Other achievements:
Organizing of a Danish booth at Tokyo International Gift Show
Got well connected with the organizer of the show, and have kept contact ever since, attending various ceremonies since then and have a good connection with the second generation of the company.
Promotion of 30 to 40 Danish high end furniture manufacturer
Organized promotion of Danish design furniture, including Fritz Hansen, P.P. Møbler, Fredericia Møbelfabrik, BoConcept and 50 other Danish design furniture manufacturer.
Market research of various industries, elaboration of reports

Focus on Danish furniture with a yearly trip to Denmark with Japanese buyers.

Networking within many industries.

Elaborating market reports on various industries.

Organizing visits of Danish companies.

Kim assisted Stelton in entering the Japanese market from 1998
Damptech

A few customers

Fritz Hansen
Kim promoted Danish furniture in Japan when working at the Royal Danish Embassy
Kim used to promote consumer goods when working as commercial attache at the Royal Danish Embassy in Japan
The Danish Foreign Ministry

2002 - 2003

Manager - product development / sales /
& International affairs

uridan_logo_white_2021_edited.jpg

A few customers

Kim managed to sell Uridan unirals into Shimizu Kensetsu, which is one of five largest general constructors in Japan

2003 - 2005

McDonaldsd - Uridan urinals got references at McDonalds in Japan, already during the first year of introduction of uridan urinals.
Kim managed to sell Uridan unirals into Obayashi Gumi, which is one of five largest general constructors in Japan
The Tokyo high way system ... Kim managed to sell Uridan Urinals into the company.
Kabukiza - yet another reference for Uridan urinals in Japan

Self employed / import of exhibition equipment

mx2 was the name of Kim Pedersens first self employed company, importing System Standex exhibition equipments to Japan
Kim used to import System Standex, a Danish exhibition system to Japan

A few customers

Reference for System Standex in Japan
Reference for System Standex in Japan
Kim used to work for the Danish Agricultrual councils Japan office

NTC

NTC is a Japanese company within the transport and building industry.
I introduced a Danish urinal, which we in collaboration introduced to the Japanese market. We succeeded selling to the biggest general construction companies (Shimizu Kensetsu, Taisei Kensetsu, Obayashi Gumi etc), department stores (Mitsukoshi, Takashimaya etc), railway companies (JR, Sotetsu, Meitetsu etc), largest restaurant chains (McDolands, Skylark etc), public institutions (Highway company, municipality offices), educational institutions (primary, secondary schools, universities etc), 

mx2

I established mx2 as a personally owned company, importing and marketing of Danish exhibition equipment.

I did all the work from negotiating contract with the manufacturer for sole agency on Japan, elaborating all import documents, elaborating sales strategy, creating web pages, accounting etc.
Customers:

- The largest exhibition equpment leasing companies
- Louis Vuiton

- Otafuku Sauce
- Matsuyama University

and much more.

2005 - 2008

Self employed / business consultant

A few customers

Hummel_International.png
Kim used to work for the Danish Agricultrual councils Japan office

mx2Denmark

In 2005, I had to close my company and return to Denmark for personal reasons. When I returned, I started up mx2Denmark as a personally owned company, doing translations, business consulting and other Japan related tasks.
Among my jobs in this company was:
- Marketing of Japanese gardens (Martok)

- Export of Japanese porcelain from Japan, worldwide

- General business consulting related to business with Japan
- Working for JETRO as local coordinator

- Translation jobs for the Danish Agriculture, NHK and other companies

- Introduction of Japanese medical equipment to European importers

- Translator for Hummel, L&F, NHK and many other companies

- Much more

2005 - 2008

Self employed / Japan Business Consulting

JETRO.jpg

A few customers

Karimoku
Tendo Mokko

JETRO

Local coordinator on a project promoting Japanese furniture, interior, textile and lighting products.

Organized "Japanese cool" events in Denmark.

Assisted JETRO on various matters.

Networking and assisting more than 50 Japanese and Danish furniture and interior manufacturer, industry and educational organizations in both Japan and Denmark, 

JETRO is the Japanese governments trade promotion organization.

2005 - 2008

Self employed / Business consultingt

Martok

Martok was a Japanese gardening company, who established their business in Denmark around 2005. I was hired to sell the gardens as well as taking care of all issues in Denmark, related to their office, public institutions, visa for the gardeners and architects as well as taking care of leasing of equipment, checking Danish regulations and much more.
I also started up their projects in Dubai, but unfortunately due to the financial crisis the activities ended by the end of 2008.

2009 - 2011

Marketing coordinator

lf-logo-positiv.png

L&F / Japan office

L&F is the industry - umbrella organization for the total Danish agricultural industry, including but not limited to pork and cheese production.
Promoting Danish cheese and pork to the Japanese market.
Got acquainted with many Japanese companies within the meat industry during this job.

Several visits yearly to Denmark, accompanying Japanese customers, for company visits.

Networking with many Danish food exporters as well as Japanese importers.

2014 - 2017

Business Consultant

Starzen-Logo.jpg

Starzen Europe

Starzen Europe is a daughter company of Starzen Co. Ltd. the third largest company within the meat industry in Japan.
Exporting mainly pork from Europe to Japan.
Visiting suppliers around Europe (Denmark, Germany, France, Spain, Ireland, Portugal, Hungary, Poland and more), handling of orders, handling of transport documents, instructing suppliers in relation to Japanese standards and product specifications, handling complaints and much more.
Elaboration of a complaint handling manual for suppliers.
Changing the office from a paper based office to an IT based office utilizing online services.
Created a database for handling of all documentations.

2018 - 2021

Managing Director of Japan office

Charal
Socopa
Cipa
Group bigard.png

Group Bigard / Cipa

Group Bigard is the largest company in France, within the meat industry. I was hired by Cipa, which is Group Bigards trading company, to setup their Japan office.
Main export to Japan was pork products.
Main customers were the largest meat importers in Japan.

2019 to today

Self employed / Educational software

LOGO gaikokujinkomon marugai 2_Tegnebræt 1.jpg
Organic Plant Protein.jpg
ビジネスガイド社.jpg
LOGO Memorizeitall 250x250 px round-text-bottom-with-shadow-it-yellow-green-color NO shado
Favicon AsiaTradeAdvisors own design.jpg
Northern_Greens_Logo_edited.jpg

Memorizeitall

Memorizeitall is a company developing educational software, mainly for memorizing. The web is temporarily shut down, but will start up again during 2024.
Memorizeitall also run the trade statistics web pages offering trade statistical services all related to the Japanese market.
Memorizeitall is also the company behind Asia Trade Advisors and Gaikokujin Komon.
Other tasks includese translations for companies like Fuji TV, most popular worldwide streaming service, famous software for illustrations and much more.

2023 to today

Area Manager, Asia

Organic Plant Protein.jpg

2023 to today

  • Youtube
Hiroshi and Akira YouTube Head

2023 to today

Advisor International Affairs

2023 to today

Own YouTube channel

  • Youtube

Organic Plant Protein

Organic Plant Protein is a company producing and exporting plant based meat.

Market Organic Plant Protein in Japan and Asia towards B2B customers as well as retail and food service.

Elaborating Asia strategy, assisting customers in Asia, organizing all sales activities in Asia.

Meat Industry YouTube

Establishing, running, maintaining, recording, editing of a YouTube channel for two famous people in the Japanese meat industry, the No 1 meat industry journalist Mr. Takahashi Hiroshi and former vice chairman and vice president of Starzen, Mr. Nagano Akira.
The channel is about learning how to predict the future of the meat market, based on statistics, historical data, trends, and knowledge of the meat industry in general.

Where Takahashi is mainly focusing on the meat industry and the prediction of the market, Nagano will also focus on the business side.

My job is also to market the channel, which among other thing will include interviewing CEOs of large Japanese corporations within the food industry, thus position the channel as the GO TO channel for information about the meat industry.

Advisor for a Japanese packaging company

Since Nov 2022, I have worked for a Japanese packaging company starting up their export division.
In June 2022, we participated in our first exhibition outside Japan, in the Philippines.
My job is to startup the export. Practically I advise members of the export division on all aspects related to export, elaborate short and long term export strategies, I oversee communication between staff members and foreign customers.

​殆どの日本人が知らない海外事情

I have my own YouTube channel where I am informing Japanese about what is going on outside Japan.
A lot of Japanese are not able to gather information from abroad due to language issues. So my aim is to try to communicate information as neutral as possible.

The channel covers a lot of topics. Usually I will base next episode on either recent international events Japanese should know about or on topics requested by the users. Topics I know Japanese lack information about, may also be my choice.
The channel was monetized in only 3 weeks from launching the first "real" episode (today more than 200.000 views) which indicate understanding of the Japanese people.

Educational background

学歴

1973 / 1981

Japanese primary & secondary school

I went to Japanese primary and secondary school, just like any other Japanese kids back in the 70s. Thus, my Japanese language skills are absolutely native.
Click here for documentation

1994 - 1996

Aarhus University - Japanese

Studying Japanese
Click here for documentation

Also elaborated a relationship database for the East Asian Studys library.

Aarhus University

1997 - 1998

Eksamined Eksporter

Den Danske eksportskole - Herning

Studying export and marketing.
Final project related to engine parts for a ship engine, with Japan as target market.

Click here for documentation
Also
 elaborated the schools web pages, thought fellow students Windows and MS Office.

A few achievements

Worked for

クライアント
Starzen
Group Bigard
ビジネスガイド社
system standex
JETRO
LF
cipa sas
The Danish Foreign Ministry

Working for

クライアント
Kawakami Sangyo
ビジネスガイド社
Organic Plant Protein
LOGO Memorizeitall
JapanTradeStatistics LOGO
AsiaTradeAdvisors
LOGO gaikokujinkomon marugai 2_Tegnebræt 1.jpg

Skill set

Market entry, sales, expansion

Feasibility reports / business plans

Market strategy - Japan

Analytical, logical decision making

Managing Japan office & team

Problem solving / complaint handling - Japan

Thinking out of the box

Language skills:
Japanese - English - Danish

Industry knowledge / network

​専門知識

Food industry

Building industry

Furniture / interior industry

I have worked with the food industry and the Japanese market since 2009, mainly with meat and cheese export. My network covers the largest food importers, Japanese food manufacturer, Food service and retail in Japan.

I worked with promotion of building materials to Japan at the Royal Danish Embassy and then with export of Danish building materials. My network covers largest general construction companies, house builders, building material importers and much more.

I have worked with export of Danish furniture to Japan, Japanese furniture to Europe. My network covers furniture manufacturers, designers, industry organizations and industry related educational institutions.

Public institutions

As former diplomat, as well as JETRO staff, it is easy for me to connect with public institutions in Japan. My network covers embassies, foreign ministry, custom, MAFF and much more.

Networker by nature

By nature, I am a networker. My Japanese language skills, wide knowledge of various industries make me capable of expand my network on daily basis.

Other industries

Due to my wide coverage of industries, I have contact into many other industries not mentioned here.

Personal qualifications

Personal qualifications - High integrity and honest

High integrity / honest

Personal qualifications - Result oriented

Result oriented

Personal qualifications - Entrepreneur

Entrepreneur

Personal qualifications - Innovative and out of the box thinking

Innovative / out of the box thinking

Personal qualifications - Efficient

Efficient

Personal qualifications - Selfstarter

Self starter

Personal qualifications - Strong networker

Strong networker / All levels of the hierarchy

Personal qualifications - Determined

Determined

Personal qualifications - trusted

Trusted

Language skills

Japanese language native

Japanese - native

English

English - business level

Danish language native

Danish - Native

Japanese primary / secondary school
JLPT N1
Kanji kentei 3-kyu

IT skills

MS-Office

MS office

MS office 2.0 to today
Word, Excel, Outlook, PowerPoint, Access etc.

Software development

Software development

Leading a software development team
Microsfot Power BI
Basic cyber security

Creativity

Creativity

Setting up devices, software accounts, and simple office infrastructure

Adobe Illustrator, PhotoShop
Other necessary applications

Services presently offered

1

Japan Trade Statistics

Japan Trade Statistics, is a web offering services related to the Japanese trade statistics.
The service is created by Kim Pedersen.

2

Asia Trade Advisors

Asia Trade Advisors is a business consulting company, run by Kim Pedersen. It offers all kinds of services related to doing business in Asia.

3

Gaikokujin Komon

Gaikokujin Komon is a business service similar to Asia Trade Advisors, but with focus on Japanese clients.

4

Memorizeitall

Educational software for memorizing anything. Currenty not available.
Will be available again around summer 2023.

5

Exhibit in Japan

Assisting foreign companies with all related to exhibtting in Japan, from selection of exhibition, preparation, participating, follow up.

6

Minimize complaints

Long term export success in Japan is dependent on good complaint handling. So is starting up in Japan. We help you setup the system and cope with complaints.

​お問い合わせ
アンカー 1
bottom of page